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'What I wanted to do is create a brand. Create more than jobs.'

Ambition 'made in Quebec'

'What I wanted to do is create a brand. Create more than jobs.'

Ambition and ingenuity are not limited to survival. Patrice and fashion designer Master Bougaricci identify them as key traits for entrepreneurs.

In this seventh episode of ‘Experiences’ video series, Patrice meets fellow creative mind Master Bougaricci to exchange on their experiences as entrepreneurs. Both proud Quebecers, they share their passion for their homeland of Quebec, the French language and the stamp of being ‘made in Quebec’. In many ways, being an entrepreneur is like setting off on a journey into the unknown, requiring courage, perseverance and thinking outside the box to pave your way and leave a lasting legacy like our Ancestors before us.